Swede's goal has been to develop a completely natural and safe formula without compromising their most important criteria: smooth and long-lasting lubrication, soft and gentle feel against the skin, condom safe, non-irritating, pH-balanced, water based and easy to rinse off.

The result is a series of tasteful lubricants containing only ingredients also used by the food industry. This means they are completely non-toxic and totally harmless if ingested in small amounts.

Because the formulas are also pH-balanced they do not disrupt the sensitive vaginal environment and represent less risk of yeast infections.

The formulas don't contain Parabens, which is a very common preservative in general use for lubricants and cosmetics. Parabens is also known to cause irritation and allergies.